Womenswear store, Umeda

Womenswear store with a curved, arched façade and warm pale wood

Storefront seen from the left, with the arched entrance and a digital sign

Arched entrance with a ribbed timber frame, seen from the front

Interior with curved lines of light on the ceiling and a fitting-room opening

Arched passage with a continuous line of light leading through the store

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Type: Apparel
Location: Umeda, Osaka, Japan
Year: 2024
Role: Concept development, spatial design, spatial planning (completed independently)

Layering beauty and enjoying change.

Client

A new premium line, launched by a women's apparel brand known for affordable casual clothing, offering a more refined and sophisticated style for adult women.

Background

Having designed multiple stores for the parent brand, we were commissioned to provide a total design service for the new line: developing the brand concept, designing the store and designing the brand logo.

Client needs

Elevate the design beyond the parent brand's previous stores into a more mature, sophisticated space, and standardise it as a manual for nationwide expansion.

Design response

A refined, flexible space with a subtle sense of luxury, heightening the anticipation of one's evolving, more beautiful self. An arch motif runs continuously from the façade to the display walls and the fitting-room area, so that each passage through a gateway unfolds a further layer of beauty and refinement. Curved forms make the façade inviting, and different materials on the front and back of the walls give distinct experiences on the way in and out, expressing a transformed self. A design image collage helped the client visualise the concept. The brand logo was also designed, subtly incorporating the brand's initials.