An American casual brand rooted in military-inspired functionality and design.
Client needs
As a temporary pop-up store, the design had to be simple to build while clearly expressing the brand's identity.
Design response
To suit the temporary nature of the store, the interior fixtures are made of rental items. The façade features a scaffold-pipe frame designed as a visual focal point that works as both sign panel and display, expressing the brand's identity. Belt-based display methods create visual highlights that catch customers' attention, and orange, taken from the lining of the signature flight jacket, is the accent colour that lifts the overall impression of the space.